Ad blocking is growing globally. 41% in the last 12 months. $22 billion cost during 2015 - Fairplay
80% of online video ads are abandoned within the first half of the ad - VINDICO
20% of viewers will click away from a video in 10 seconds or fewer - Visible Measures
By 2016 video ad spending will reach $5.4 Billion by 2016 - Break Media
Enjoyment of video ads increases purchase intent by 97%, and brand association by 139% - Unruly
The average user spends over 16 minutes watching online video ads every month - ComScore
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